BRU Instant Coffee was launched in 1968 and was India s first Coffee - Chicory based instant coffee. It has remained India s beloved & trusted coffee brand since then. With over 50+ years experience in the world of coffee, Bru strives to bring the best coffee experience to you! We understand that great coffee starts at source. That s why we source the finest coffee from South Indian Plantations. The coffee beans are first roasted to perfection then the new & enhanced process ensures that the fresh coffee aroma is preserved so that you can enjoy the signature Bru aroma with every cup. Bru Instant has a characteristic caramellic & chocolaty taste which gives you a delicious cup of hot & refreshing cold coffee! Walk with us through South Indian plantations with our range of Bru Instant! ABOUT BRU A part of Hindustan Unilever Ltd., BRU Coffee is India's largest and favourite coffee brand that offers a wide variety of coffee products. Since 1968, BRU has been a pioneer in bringing the authentic taste of South Indian coffee to Indian consumers. The best coffee beans are selected from across innumerable coffee trails and freshly roasted, to serve a great cup of rich, irresistible coffee.